Me.
Also me, apparently.
Clients
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When I heard my male creative director say to a renowned lingerie brand: "every woman has different moods, and each mood calls for a different type of bra" , I realized the advantage of being a female copywriter in the male-dominated advertising world. Therefore I have a lot of experience with brands that could use, let's say, a woman's touch.
My clients range from HEMA, G-Star RAW, WE fashion, Wehkamp, Etos, and Nike to Jumbo, Albert Heijn, Heineken to insurances like Delta Lloyd, automotive like Audi, BMW and banks like ASN Bank, ING, but also government campaigns such as Defence, but fortunately also SIRE, Unicef, and dance4life. And this is just a small selection.
Awards: Golden Loeki (as an intern), ADCN awards + nominations (perhaps most proud of the Bolletje ad for copywriting), SpinAward nominee, SAN, Effie.
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“I loved everything about being a copywriter except writing the copy”-Judy Protas
Now isn't that a great way to start on a copywriter's website.
It's my favorite quote from Judy Protas, perhaps the World's Best Female Copywriter Ever. It says a lot about the sometimes complicated creative process. You keep refining and deleting and refining and deleting until it's right. You can't, as many people romantically think, light a few scented candles and wait until you're in the right creative flow. It's your job. By sundown, you're expected to deliver a great idea.
Yet, after more than 15 years in the field, I can still say with my whole heart, soul, and stacks of filled notebooks that it's probably the world's best job. Wether it's about creating a tone of voice, brand manifesto, print ad, video script or that one golden 'line' underneath it. I've successfully done that for many great clients: from things you can eat, wear and everything in between (let's keep it short) and always with as much pleasure. Well, almost always (let's keep it honest).
Call me if there's anything I can do for you.
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“I loved everything about being a copywriter except writing the copy”-Judy Protas
Kijk, is dat even een goeie binnenkomer op de site van een copywriter.
Het is mijn favoriete quote van Judy Protas, misschien wel ’s Werelds Beste Vrouwelijke Copywriter Ooit. Het zegt namelijk veel over het vak en het soms ingewikkelde creatieve proces. Je blijft schaven en schrappen en schaven en schrappen totdat het blinkt. Je kunt niet, zoals vaak romantisch gedacht wordt, een paar geurkaarsen aansteken en wachten totdat je in de juiste creatieve flow zit. Het is je werk. Aan het einde van de dag moet er gewoon iets goeds liggen.
Na meer dan 15 jaar kan ik nog altijd met heel mijn hart, ziel en volgeschreven noteblocks zeggen dat het 't mooiste vak ter wereld is. Of het nu gaat om een tone of voice, merkmanifest, print ad, video script of dat ene gouwe "regeltje" eronder. Dat heb ik al voor heel veel mooie klanten succesvol gedaan: van dingen die je op kunt eten, aantrekken en alles er tussenin (laten we 't kort houden) en altijd met evenveel plezier. Nou ja, bijna altijd dan (laten we 't eerlijk houden). Bel of mail me als ik iets voor je kan betekenen.
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